at its finest

Seeing through the lens of your audience has never been more important. Use the right words to get your financial brand discovered, noticed, and loved by the right people.

Hillary Patin








I write because I see writing as a tool to help me (and others) make sense of this absurd world we’ve all found ourselves in.


Ever since earning my Bachelor’s degree with honors in Economics at Lewis & Clark College, I’ve seen the world through a lens of political economy and behavioral economics–two of my favorite subjects to read and write about.


I thrive as an SEO content writer in particular because I can’t help the urge to grapple with subjects, dig to their core, and organize what I find into a logical, coherent fashion. These days, SEO writing that works requires nothing less.


The same propensity to hunker down, focus, and investigate when writing helps me run my own niche SEO company. I connect businesses and consumers through valuable content, technical SEO, and rigorous testing. I love creating spreadsheets and handling data almost as much as I love writing, and for the same reason: they help me organize, discover, and help others.


When my brain’s not wrapped around a piece I’m writing or a client’s SEO, I use my time to enjoy the finer things in life: dogs, dark comedy, travel, and food (preferably in that order). The rest of the time, I like to challenge myself and keep grounded in physical reality by training in Krav Maga, a practical self-defense system I discovered and continue to gush over (it’s so smart!) a couple of years after piloting a women’s self-defense project in India.


If you’re interested in hiring me on as a freelance or contract writer, you can email me at, or fill out the contact form below to get in touch.